One Trash One Life, or “Sad Turtle” is the concept campaign EpixVR created that targets the issue of one-time use plasticoverusage. We want to use this demo to educate the masses on the detrimental effects of plastic waste on our environment and wildlife and prompt everyone to choose a more sustainable alternative.
Design Inspiration and Concept
After viewing a series of videos online that described how sea turtles have suffered from human pollution, we knew that something had to be done. Through telling a story with VR technology, we wish to evoke a sense of environmental responsibility in our audience so they can understand how the waste that humans have created has already destroyed many habitats on Earth, and it continues to endanger the wildlife in our ecosystem.
We aim to use emotional approaches with our VR to amplify the user experience. For "Sad Turtle", we created a back story for the sea turtle to engage the users emotionally. Once the intensity is built, we let the users see the effects of pollution through gameplay. The act of helping to clean up the beach in VR promotes action from those who have never picked up trash before in real life. We hope that from their VR experience they are more aware and more willing to contribute to the conservation effort.